It’s become a modern mantra, in response to an ever-more connected world.
But I’ve always found it to be at the heart of creating loyalty.
Brands communicate like people. It’s a bit about what they say, a bit more about how they say it, but mainly about their body language.
So to build relationships with customers, think about how you do that in your own life.
Trust, honesty, respect, empathy, humor, and dare I say passion, these are the fundamentals of successful human relationships, how we engage each other.
It follows, that they should also form the basis of all your brand communication.
Be human...or you’re highly unlikely to engage.
Such are Loyal Brands...