Cultivating the Habit of Loyalty...

Once a strong, positive network of memories has developed, purchase should be engrained as a habit.

1. Positive Network of Memories

A strong, positive network of memories and associations makes your brand the preferred choice. more

2. Trigger

A cue is needed to prompt the behavior.

3. Reward

The anticipation of a reward provides the motivation.

4. repetition

Habits form over time, so the cycle of trigger and reward needs to be continually repeated for the behavior to become automatic.