Brands, AI, and the Road to Nowhere...
Brands depend on people. And people are social animals, who want to feel valued and connected.
Yet business leadership seems to occupy a different universe, obsessed with driving the adoption of AI.
Yes, execution may get faster and more efficient. But at what cost to the brand?
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Why Marketers Should Talk the Walk of the Business...
The need for businesses to live the brand has become something of a mantra for marketers, and for good reason. In a world where brands are increasingly defined by customer experience, a brand needs to feel coherent whenever a customer encounters it.
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